Alejandra's role at ROCKWOOL as Sustainability Manager is defining and implementing sustainability
strategy and initiatives, ensuring the development of high performance stone wool insulation products
with the lowest embodied footprint. Her role includes managing the sustainability profile of ROCKWOOL
products through certifications and listings, keeping to date with policy and regulatory work on the topic of
life cycle assessment and decarbonization, and working with industry leaders to drive the use of low
carbon sustainable products. Her background also includes building science and building materials
expertise, focusing on low carbon and energy efficiency design.

She is an active member in multiple ASHRAE technical committees including her role as Chair for TC 4.4
Building Materials and Building Envelope Performance, teaches part-time at George Brown College in
Ontario, and currently sits on the California Building Standards Commission Green Building (GREEN)
Code Advisory Committee. She is also a Certified Passive House Consultant.