Victoria Zepeda is a cultural manager from the U.S.-Mexico border region with 20 years of experience. She has led community-based cultural programs and coordinated spaces focused on the arts, civic innovation, violence prevention, and social entrepreneurship. She currently works as a consultant at Taller Común and serves as General Director of Promotora de las Bellas Artes A.C., an NGO that provides access to arts and educational programs for more than 1,200 children across 26 communities in Tijuana, as a way to help reduce social inequality through culture and creativity.