The next generation of development is already taking shape. As embodied carbon moves from aspiration to expectation, developers, contractors, and project teams must rethink how projects are planned, procured, and delivered. Through Carbon Forward case studies and real-world lessons learned, this session explores deployable strategies that reduce embodied carbon while creating business value. Participants will leave with practical insights they can apply today—and a future-focused perspective on the trends, policies, and market forces shaping tomorrow's built environment.